Vinogradarsko dobro Hillinger u burgenlandskom Joisu arhitekata gerner°gerner+ rafinirani je arhitektonski odgovor na pitanja zaštite prirode, regionalne vinogradarske tradicije te na zahtjevnost suvremene kulture brandinga.
Leo Hillinger predstavlja quasi investitora iz snova. Ne zato što kao bivši maneken pokazuje iznimne vizualne kvalitete, već stoga što kao takav poznaje granu ekonomske propagande i točno zna kako danas treba provoditi marketing. On, prije svega, zna da odgovarajući ambijent i suvremena arhitektura spadaju uz vino kad se baš ne posjeduje višestoljetni dvorac u vinogorju Burgundije.
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The Hillinger wine-producing complex in Jois in Burgenland by gerner°gerner+ architects is a refined architectural response to the problems of the protection of nature, the tradition of the wine growing in that region and the challenges of the demanding contemporary branding culture.
Leo Hillinger represents a dreamof a client; not only because he possesses outstanding visual qualities – he used to be a model – but he also understands marketing and possesses the necessary know-how about the whole marketing process. He is aware, first and foremost, that an appropriate ambiance and contemporary architecture go well with wine especially if one does not own an old castle in the wine-growing hills of Burgundy.
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