V zadnjih letih je bila uveljavitev novih oblikovalskih imen v našem okolju pogosto povezana z uspehom na velikih skupinskih razstavah, ki na Hrvaškem potekajo vse bolj redno. Za hiter vzpon prve generacije diplomantov zagrebškega študija oblikovanja so bili na primer izjemno pomembni prvi dve razstavi Hrvaškega društva oblikovalcev in 34. zagrebški salon, razstave, močno zaznamovane z izmenjavo generacij in oblikovanjem nove estetske paradigme. Pojav številnih kakovostnih avtorjev v presenetljivo kratkem času je bil rezultat odprtja novih visokošolskih ustanov za oblikovanje, pa tudi neponovljivega vzdušja oblikovalskega aktivizma, izraženega s formalnimi eksperimenti pri oblikovanju revije za kulturo v devetdesetih letih, v kateri je večina najvidnejših predstavnikov te generacije začela svojo poklicno pot.
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The emergence of new names on the Croatian designer scene has in the past several years often been linked to the success of the big group exhibitions that are held in Croatia with increasing regularity. For example, the first generation of graduates from the Zagreb School of Design owed their quick ascent to the very important first two exhibitions of the Croatian Design Association and the 34th Zagreb Salon. These were exhibitions strongly marked by the change of generations and construction of a new aesthetic paradigm. The appearance of a great number of excellent authors in a surprisingly short amount of time came as a result of opening a great number of higher-education design institutions, but also to the unique atmosphere of designer activism expressed in formal experimenting with cultural magazine design in the 1990s, where the most prominent representatives of this generation started their professional career.
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